Look Toward Heaven: Pope Billboards Build Excitement For Papal Visit

Sep 1 2015rnrnVISIT PHILADELPHIA® Uses With Love Campaign To Welcome World Meeting of Families And The Popern

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rnPope BillboardrnrnFour area billboards featuring larger-than-life images of Pope Francis welcome the pope and pilgrims to Philadelphia for World Meeting of Families (WMOF) and the papal visit. The creative ads are part of VISIT PHILADELPHIA’s With Love, Philadelphia XOXO® campaign.rnrn“This is an uplifting time for Philadelphia, and we want to celebrate that in our campaign,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “People will be telling their children about Pope Francis’ visit to Philadelphia for years to come; this is an historic event, and it deserves to be showcased.”rnrnBillboard Lines & Locations:rnrnMy Phillyosophy: Great cities attract great leaders.rnrnI-676 eastbound near the 23rd Street Exit in Philadelphia, August 17-September 6rnPennsylvania Turnpike eastbound near Exit 247 Harrisburg East, September 7-October 4rnMy Phillyosophy: Sometimes it’s good to pontificate.rnrnRt. 30 westbound near the Ben Franklin Bridge in New Jersey, September 7-October 4rnI-95 southbound near the Richmond Street Exit in Philadelphia, September 7-October 4rnThe call-to-action on all four billboards is visitphilly.com, where people can download the Go Philadelphia! app for WMOF and the pope’s visit, plus find details about the conference and pope weekend, a trail of sacred sites, exhibitions and events happening during WMOF, hotel and Airbnb information and much more. It’s all at visitphilly.com/pope.rnrnVISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.rnrnOn Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.rnrnContact(s):rnDonna Schorr, (215) 599-0782